Promotional products - better than TV advertising!
It’s fair to say that television is considered the first choice for advertising - but research by the British Promotional Merchandise Association (BPMA) has shown that promotional products can outperform traditional TV advertising - offering better engagement and brand recognition. Studies have found that promotional products were twice as likely to result in a positive attitude towards the advertisement itself, in fact, promotional products can boost response rates by as much as 75%! Further more, combining promotional gifts with a sales letter in direct mailings can increase response rates by as much as 50%. People also felt that corporate gifts were more pleasant, more likeable and create a better impression than both TV and print advertising combined. Why don't you visit our news page and read about how using Anything Print and more specifically promotional products has help some of our clients with there businesses and organisations.
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